ABOUT US
Redefining minimalism in the digital age with purpose-driven design and unparalleled quality.
Our Story
Founded in 2018, NOVA CHOICE LLC began as a response to the overwhelming complexity of modern technology and design. We saw a NOVA CHOICE LLC in the market for truly minimalist, high-quality products that prioritize both form and function.
Our journey started with a single product - the Black Headset - which set the standard for everything we create. Today, we're a global brand trusted by designers, creators, and minimalists worldwide.
Every NOVA CHOICE LLC product undergoes rigorous testing and refinement to ensure it meets our exacting standards. We believe in creating fewer, better things that last longer and perform exceptionally.
Our Values
Minimalism
We believe in removing the unnecessary to highlight the essential. Every design decision is intentional.
Quality
We never compromise on materials or craftsmanship. Our products are built to withstand the test of time.
Sustainability
We're committed to reducing our environmental impact through responsible sourcing and packaging.
Our Founders
Alex Chen
CEO & Creative Director
Former industrial designer with 15+ years experience. Believes good design should be accessible to everyone.
Maya Rodriguez
Head of Product
Materials engineer passionate about sustainable innovation and functional aesthetics.
James Park
Technology Lead
Tech visionary focused on integrating cutting-edge technology with minimalist design principles.